1.    Stay in touch 2.    Say Thank you 3.    Ask for referrals 4.    Discover if they have new needs 5.    Show them you care about them as people, not just clients Two questions for you: 1.    When was the last time you spoke with all of your clients? 2.    How have your clients’ needs evolved over the past 24 months? One thing for you to do: 1.    Create a brief three-question survey that you can use with your old clients to discover any new or changed needs they may have.  Now call them! Sample questions I really like.  You can…

A recent Gallop poll revealed that 71 percent of workers are “not engaged” in their work. The longer a worker stays with a company the more disengaged they become. They begin to sabotage the company’s efforts, look for ways to hide out rather than produce, and lose interest in the organization’s success. Here are five ways for you to stay focused and to keep those working with you engaged as well. 1. Have a mission that is bigger than you It is easy to fall into the trap of driving a business by and for the bottom line. “We need…

I just returned from the winter workshop of the National Speakers Association. It is a great opportunity to renew friendships, share ideas, and hear the latest buzz. I had particularly been looking forward to the Saturday morning keynote, delivered by Harry Beckwith, the author of “Selling The Invisible.” If you haven’t read Harry’s book, I strongly recommend it. Although a large percentage of our business economy is based on selling goods and services that you can’t hold in your hand, such as insurance, investment counseling, and other professional services, the principles are certainly relevant to physical products as well. Harry…